VerdeHome Shop - Category SEO and Profitable Paid Search

Challenge

VerdeHome relied too heavily on branded traffic, while category pages had weak visibility and paid campaigns were overspending on broad queries.

Strategy

We rebuilt the category architecture around commercial intent, aligned internal linking, and split paid search by margin bands and search intent.

Execution

New landing templates, feed cleanup, and weekly search term pruning were rolled out with joint SEO and paid testing cycles.

Result

The store scaled revenue with healthier unit economics, while organic demand became a stable growth channel instead of a seasonal spike.