Healthcare Services
AuroraDent Clinics - Multi-Location Website and Lead Engine
A location-focused website and booking funnel generated 2.7x more qualified appointment requests in four months.
Services Included
- • Website Development
- • Google Ads
Key Metrics
- • 2.7x more appointment leads
- • +89% landing page conversion rate
- • -33% cost per booked consult
Challenge
The clinic group had one generic website for multiple cities, making local relevance weak and paid campaigns difficult to scale efficiently.
Strategy
We created dedicated city and treatment pathways, connected each ad group to matching local intent pages, and simplified the booking flow.
Execution
We shipped a new page system, call tracking, and conversion event mapping for booked consultations and call quality.
Result
Lead quality improved alongside volume, and front-desk teams reported faster confirmation rates with less unqualified traffic.