Fintech SaaS
Finpilot Cloud - SaaS SEO Foundation for Demo Growth
A technical and structural website rebuild increased demo demand from high-intent search segments.
Services Included
- • Technical SEO
- • Website Development
Key Metrics
- • +101% organic demo sessions
- • +66% product demo requests
- • +48% visibility for bottom-funnel keywords
Challenge
Core product pages had indexing gaps, fragmented navigation, and weak trust signals for evaluation-stage visitors.
Strategy
We redesigned information architecture, improved crawl and index coverage, and rebuilt conversion pathways for use-case pages.
Execution
Technical fixes, schema deployment, and page-level CRO updates were delivered in phased releases.
Result
The site started converting higher-intent traffic consistently, and demos became less dependent on paid acquisition.